In a world of fast design and forgettable objects, EkiBeki offers something different. It asks you to slow down, even if just for a moment—to notice the lines, the dots, the forms, and the stories within them.

Sometimes, even the things we carry should carry meaning too.

Your everyday bag. A notebook you reach for in moments of thought. A piece of wrapping paper that turns a simple gift into something memorable. EkiBeki tried to create not just products, but stories you hold, carry, and pass on.

We do not claim to modernize tradition; rather, we hope to create space for tradition to be seen, used, and valued in new ways. We encourage you into a slower, more attentive form of consumption—one where every pattern carries a story, and every object becomes a small bridge between worlds.

This is not merely about appreciation—it is about visibility. Our products, even the website you are browsing now, invites the urban consumers to engage with artistic traditions that have long existed outside our immediate cultural landscape. In doing so, all of us are contributing to a broader movement: one that seeks to bring grassroots creativity into contemporary relevance without stripping it of meaning.

The story being the art

We took our diverse traditions into contemporary contexts. On bags, the motifs become portable stories—objects that carry culture into everyday spaces like offices, cafes, and public transport. On book covers, they frame knowledge with heritage, subtly reminding readers of deeper narratives beyond the text. As wrapping paper, the art transforms the act of gifting into something more meaningful, embedding tradition into moments of exchange and celebration.

EkiBeki’s design language is rooted in a quiet but powerful idea: that traditional art forms—often created in rural and indigenous contexts—can live, breathe, and evolve within modern, urban life. By adapting these art traditions into motifs for bags, book covers, wrapping papers, and even its website interface, we are not simply decorating products; this is a small way we extend traditional motifs to a cultural conversation.

Like the dragon, an urban myth that can be a creature of fantasy, it becomes a symbol of confidence, of dreams taking flight, and of the fearless joy of rising beyond every limit. 

The art forms- Bhil

Bhil art carries a different rhythm—vivid, dotted, alive. Each dot is more than decoration; it is presence, energy, a mark of life itself. It feels celebratory, almost like a pulse you can see.

Bhil elements add texture and rhythm, it reinforces themes of vitality, celebration, and the sacred bond between humans and nature.

Our wonderful wrapping papers use the Bhil motifs, creating a warm, personalized gifting idea that stands out in our days of uniform gift wrappers. Read the stories here

The art forms- Gond

Gond, traditionally practiced by the Gond community, is deeply connected to the natural world. Its motifs frequently depict animals, trees, and ecosystems rendered in rhythmic patterns, dots, and flowing lines that suggest movement and interdependence. In Gond art, you’ll often find elephants, birds, and trees flowing into one another, filled with intricate lines and patterns. The elephant stands for strength and memory. Birds bring a sense of freedom and connection between worlds. Trees anchor everything, symbolizing life, growth, and continuity. Together, they form a visual narrative of harmony, reflecting a worldview in which all living beings are interconnected.

And the motifs make fabulous book covers, printed tote bags are another way to make these motifs a part of our everyday lives. Browse the collection here

The art forms- Chitrakathi

Chitrakathi, a lesser-known but equally compelling tradition from Maharashtra, introduces a narrative dimension. Historically used by storytellers who would present painted panels while reciting epics and folklore, Chitrakathi art is bold, graphic, and expressive. Its strong lines and dramatic compositions lend themselves beautifully to contemporary adaptation. PS- we learnt in one of our workshops that the travelling storytellers were once used as spies by Shivaji Maharaj! 

EkiBeki took some of their designs, elements that evoke storytelling in motion—into wonderful cards for gifting, as well as book covers. These art no longer remained distant, museum-bound, they enter your everyday life. A commute, a meeting, a quiet evening with a book—suddenly, these moments carry traces of something older, richer, more connected.

The digital world

Crucially, EkiBeki’s work goes beyond design adaptation—it actively invests in the people behind the art. The brand offers training and upskilling opportunities to artisans, equipping them to adapt their traditional practices to contemporary formats and markets without losing their cultural essence. This ensures that these art forms are not frozen in time, but continue to evolve in ways that are both authentic and relevant.

By reinterpreting their motifs in functional, everyday products, EkiBeki introduces them to audiences who might not otherwise encounter them.

Even our website reflects this intention. It doesn’t just display products; it becomes a canvas where these motifs appear as design elements—backgrounds, accents, and visual anchors. Notice the crab, our favourite blue elephant in Gond, little butterflies, and mama and baby deer. Each is an original artwork, staying relevant in the digital world. 

True meaning is not what you only see, it's what you buy

When you choose an EkiBeki product, your role becomes part of that story. We follow a model where royalties are paid to artisans for the products that carry their work. This means that when you purchase an item, you are not just supporting an aesthetic—you are directly contributing to the livelihood and recognition of the artist. You are saying: this matters, and you matter.

 It transforms the act of buying into an act of acknowledgement.

You ensure that the hands and histories behind that art are seen, valued, and sustained.