Vision, Mission & Impact
Vision: To revive dying art and craft in India
Mission: To identify traditional Indian crafts which are at the risk of extinction, revive them through design, skills and market interventions and build self-sustaining artisan clusters
Our dedicated team taught the artisans to build their catalogues using WhatsApp and helped sell on e-commerce platforms like Okhai, iTokri, Jaypore, Artisan Direct by Creative Dignity. We also managed 5 custom wall art projects remotely worth UDS 2000. As a result, none of the artisans that we work with needed covid relief since the pandemic hit us in March 2020.
Sustainability of our artisan interventions:
- We don’t give any grants or subsidies to our artisans but increase their income through new and more marketable products and ensuring a steady supply of work to them.
- Our interventions are in the nature of designs, technical excellence, training and market access, all of which are aimed at making the artisan independent and self-sustaining.
- All the artisans that we have worked with have increased in ability and have been able to sell their products with other platforms and have also pulled in other family members to support them. Our attempt has always been to make them stronger and not to create a dependence on us.